(alleyinsider.com) -- Razorfish VP Shiv Singh tells us ad agencies like his pay brand monitoring firms like Motive Quest, Visible Technologies and Nielsen Buzzmetrics anywhere from $5,000 to $40,000 a year for insight into what consumers are saying about their clients online.
Shiv says these agencies would happily pay Facebook twice as much for a rival service.
"I think Facebook is sitting on a gold mine," he says.
Already Facebook has a free service called Lexicon, which, according to the company, "aggregates and analyzes millions of Facebook Wall posts every day to provide a searchable database of trends over time."
But Shiv tells us he and his fellow marketers want a "Lexicon on Steroids."
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