LG Electronics Develops U.S. Mobile TV Technology

(Bloomberg) -- LG Electronics Inc., South Korea's second-largest electronics maker, said it developed technology that may encourage U.S. consumers to watch digital television programs on mobile phones, laptops and car navigation systems.

The Mobile Pedestrian Handheld technology will be demonstrated at the Consumer Electronics Show in Las Vegas starting tomorrow, Kim Gyeong Whan, a spokesman at Seoul-based LG, said today by telephone. Portable devices equipped with MPH chips can display live TV broadcasts in cars traveling as fast as 90 kilometers (56 miles) per hour, according to LG.

The technology is cheaper to adopt than rival systems because it lets stations use existing airwaves, LG said. The company estimates the North American mobile TV market will expand 33 percent to $3.2 billion next year after growing 50 percent in 2008 as federal law requires U.S. broadcasters to convert to digital transmissions by February 2009

 

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