Tuesday, January 8, 2008

Blu-ray scores victory

(Fin24) - The International Consumer Electronics Show is turning out to be a celebration party for Blu-ray, the high-definition format that Sony Corp backed, and a wake for a rival movie disc technology pushed by Toshiba Corp.


Just two months ago, Sony CEO Howard Stringer said the fight between Blu-ray and Toshiba's HD-DVD was at a "stalemate", and expressed a wish to travel back in time to avert it.


The impasse was broken on Friday by Warner Bros Entertainment, the last major studio to put out movies in both formats. It announced it was ditching HD-DVD, and from May on, would only publish on Blu-ray and traditional DVD.


The decision puts a strong majority of the major studios, five versus two, in the Blu-ray camp.


Asked on Monday at the show if the Warner announcement decides the format war, Stringer said: "I never put up banners that say 'Mission Accomplished."' But his cheerful delivery belied his words.


By contrast, the main media event scheduled for the show by the North American HD-DVD Promotional Group, which includes Intel and Microsoft, was cancelled because of Warner's defection.
 

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