Friday, July 27, 2007

News Corp.'s Film Unit Banks on `Simpsons' Movie to Stem Box Office Slide

(Bloomberg) -- Until this month, pink-frosted
donuts, Buzz cola and the Kwik-E-Mart store were props on the
longest running U.S. comedy show. Now they're the frontline of
efforts by Fox to promote ``The Simpsons'' movie opening today.

``It'll be huge,'' said Oscar Trevino, a 29-year-old
graphics designer who drove from San Diego to Los Angeles to shop
in one of a dozen U.S. 7-Eleven stores that have been converted
to Simpsons-like Kwik-E-Marts.


Read more at Bloomberg Exclusive News

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