Wednesday, July 18, 2007

BMW denies report Mini fighting to stay profitable

(Reuters) - Manager magazin wrote in an advance copy of its Friday edition that some people at BMW are in favor of producing a Mini sport utility vehicle due in 2010 on a joint platform with the A-Class made by BMW's archrival, Mercedes-Benz.




It said the reason for the unofficial talks with Mercedes over joint Mini/A-Class production was the current difficulty BMW had to pull Mini back into the black, and that the brand would be close to posting a loss even if Mini's Oxford plant in central England were to produce at full capacity.


Read more at Reuters.com Business News

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